Effective Date: 01-01-2025

At Pearls and Charms, we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, and safeguard your data when you visit our website (www.pearlsandcharms.pk) or make a purchase.

1. Information We Collect

We collect the following types of information to provide a seamless shopping experience:

a) Personal Information

  • Name
  • Email address
  • Phone number
  • Shipping and billing address
  • Payment details (processed securely via third-party payment providers)

b) Non-Personal Information

  • Browser type and version
  • Device information
  • IP address
  • Website usage data (collected via cookies and analytics tools)

2. How We Use Your Information

We use your data for the following purposes:

  • To process and deliver your orders
  • To send order confirmations, updates, and customer support responses
  • To improve our website and services through analytics
  • To send promotional offers and newsletters (only if you opt-in)
  • To prevent fraudulent activities and enhance security

3. Data Protection & Security

  • Your information is stored securely and accessed only by authorized personnel.
  • We never sell, rent, or share your personal data with third parties for marketing purposes.
  • Payment details are processed through secure and encrypted payment gateways.

4. Cookies & Tracking Technologies

Our website uses cookies to:

  • Improve user experience and site functionality
  • Analyze website traffic and trends
  • Personalize content based on your preferences

You can manage your cookie preferences through your browser settings.

5. Third-Party Services

We may share your information with trusted third-party service providers for:

  • Order fulfillment and delivery (courier companies)
  • Secure payment processing (banks/payment gateways)
  • Website analytics (Google Analytics, Facebook Pixel, etc.)

These third parties are required to handle your data confidentially and securely.

6. Your Rights

You have the right to:
✅ Access and review the personal data we store about you
✅ Request corrections to inaccurate information
✅ Opt out of marketing communications at any time
✅ Request deletion of your personal data (subject to legal obligations)

To exercise your rights, email us at info@pearlsandcharms.pk.

7. Policy Updates

We may update this Privacy Policy periodically. Any changes will be posted on our website with the revised effective date.

8. Contact Us

For any privacy-related concerns or questions, reach out to us:
📧 Email: info@pearlsandcharms.pk

Your trust is important to us! Thank you for shopping at Pearls and Charms.